“You change a culture with stories. Right now your stories are about how hard you work people. Like the woman you forced to work on her wedding day. You may not be proud of it, but it’s the story you tell. That story conveys your culture simply and reliably. And I’m certain you’re not the only one who tells it. You can be sure the bride tells it. And all her friends. If you want to change the culture, you have to change the stories.”
Aan het woord is Peter Bregman, magagement consultant.
Het volledige artikel in Harvard Business Publishing online lees je hier.
Met dank aan Johan D’Haeseleer voor de tip.
Tags: bedrijfscommunicatie, bedrijfsverhaal, Change communication, cultuur, Management, storytelling, veranderingscommunicatie
